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Today, L'Oréal Paris USA proudly celebrates the 20th anniversary of Women of Worth by announcing the ten honorees for the 2025 program. L'Oréal Paris recognizes these extraordinary women who embody leadership, service, and innovation, and are driving transformative change across the United States through their non-profit organizations. In recognition of this milestone, L'Oréal Paris spokespeople Eva Longoria, Helen Mirren, and Aja Naomi King are helping to amplify the missions of this year's honorees through exclusive content.
Each honoree will receive $25,000, along with mentorship and national visibility via L'Oréal Paris' platforms. Since its inception in 2005, Women of Worth has evolved into a nationwide movement, recognizing 200 women whose grassroots efforts span causes including health, education, environmental justice, mental wellness, and more. Over the past two decades, the program has awarded millions of dollars in grants, offered mentorship through educational programming, and provided national media visibility to help non-profit leaders scale their impact.
"Two decades later, Women of Worth continues to embody the spirit of our iconic tagline Because You're Worth It," said L'Oréal Paris USA President, Laura Branik. "Celebrating 20 years of this program reminds us that honoring women's contributions, resourcing their visions, and shining a national spotlight on their courage can truly change the world."
In partnership with Points of Light, its non-profit program partner of two decades, L'Oréal Paris has selected the following honorees for its 20th year:
"Being part of the L'Oréal Paris family for 20 years and celebrating the 20th anniversary of the Women of Worth program, is extraordinary. Giving back is a shared core value of mine and L'Oréal Paris, and I've loved watching this program grow from the very beginning. It has created a legacy of impact, proving that every act of compassion and leadership matters—and that every woman, every day, is truly worth it," said actress, director, and L'Oréal Paris spokesperson Eva Longoria.
"Two decades of Women of Worth isn't just a milestone—it's a testament to the unstoppable power of women's courage and commitment. Seeing this legacy grow year after year reminds us that lifting others up creates a ripple effect felt for generations," added Helen Mirren, award-winning actress and L'Oréal Paris spokesperson.
"As a judge for this year's Women of Worth honorees, I had the privilege of hearing firsthand the stories of these remarkable women," said Emmy nominated actress and L'Oréal Paris spokesperson Aja Naomi King. "It was a humbling reminder of the resilience, compassion, and vision that fuel real change. On this 20th anniversary, it is an honor to help shine a light on their work and celebrate the legacy of Women of Worth."
As Women of Worth enters its third decade, L'Oréal Paris invites the public to celebrate these honorees and the legacy they represent. Visit WomenOfWorth.com to learn more and join the next 20 years of impact.
For more information about the philanthropic program, this year's honoree class and more, visit www.WomenofWorth.com, and L'Oréal Paris Facebook, Instagram, X, and TikTok.
About Points of Light
Points of Light is a nonpartisan, global nonprofit organization that inspires, equips, and mobilizes millions of people to create positive change through volunteering and civic engagement. Through work with nonprofits, companies and social impact leaders, the organization galvanizes volunteers to meet critical needs in communities. As the world's largest organization dedicated to increasing volunteer service, Points of Light engages more than 3.8 million volunteers across 32 countries. For more information, visit www.pointsoflight.org.
About L'Oréal Paris Women of Worth
For the last 20 years, L'Oréal Paris' signature philanthropic program, Women of Worth has brought to life the brand's iconic tagline, "Because You're Worth It," by championing women whose unwavering resilience, bravery and courage show the power of owning one's worth.
Each year, ten founders and leaders of grassroot non-profits are recognized for their work across a breadth of charitable causes to receive charitable funding, mentorship through the L'Oréal Paris network to build their organizations and a national platform to share their story.
About L'Oréal Paris USA
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.LOrealParisUSA.com or follow on Instagram (@LOrealParis), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA) TikTok (@LOrealParisUSA) and Pinterest (@LOrealParisUSA).
SOURCE L’Oréal Paris USA