Eggland’s Best and Hallmark Channel Team Up to Bring Holiday Cheer, Recipes and Sweepstakes to Families Nationwide

PARSIPPANY, N.J. – Just in time for the holiday season, Eggland’s Best and Hallmark Channel have partnered to celebrate two beloved traditions: gathering in the kitchen and gathering around holiday movies.

The nationwide collaboration combines Hallmark Channel’s popular Countdown to Christmas programming with festive recipes, entertaining inspiration and seasonal content featuring actress and television personality Tamera Mowry-Housley. The campaign also includes the new “Egg-citing Hallmark Holiday” Sweepstakes, giving families a chance to win prizes designed to make holiday celebrations even brighter.

The sweepstakes offers a grand prize package that includes $5,000 toward holiday celebrations, Eggland’s Best and Hallmark Channel merchandise, and a three-month supply of Eggland’s Best eggs. Seven weekly winners will also receive a $250 grocery gift card, branded merchandise and a three-month egg supply.

“The holidays are all about bringing family and friends together, whether it’s gathering around the TV for a Hallmark Channel favorite or spending time in the kitchen making cherished family recipes,” said Kurt Misialek, President and CEO of Eggland’s Best. “We are very excited to partner with Hallmark Channel to merge two beloved seasonal traditions and show how meaningful meals and memories made with Eggland’s Best eggs can make for unforgettable celebrations with loved ones.”

As part of the campaign, Mowry-Housley will share family-inspired recipes and holiday entertaining ideas through a social media content series. Featured recipes include a Christmas Morning Egg Bake, designed as a simple breakfast option for holiday hosts, and Salted Caramel Chocolate Chip Cookies, a seasonal twist on a classic favorite.

“The holidays mean everything to me,” said Mowry-Housley. “Spending quality time with my family and cooking our favorite recipes is the best way to celebrate, and that makes this partnership with Eggland’s Best feel so special.”

The campaign also highlights wellness during the busy holiday season through a partnership with registered dietitian Dawn Jackson Blatner, RDN. She encourages families to incorporate protein-rich meals and snacks to stay energized throughout holiday festivities.

Additional featured recipes include a Hallmark Channel Holiday Movie Snack Board, complete with festive reindeer deviled eggs and other seasonal treats, along with Sugar Cookie Protein Bark, a protein-packed dessert designed for movie nights, cookie exchanges and holiday gatherings.

Consumers can enter the sweepstakes and find recipes, entertaining ideas and official contest rules through the campaign website through December 22, 2026.

The partnership blends Hallmark Channel’s signature feel-good holiday programming with Eggland’s Best’s focus on family meals, creating a festive experience aimed at helping families make memories both in the kitchen and in front of the television this season.

For more information, visit Eggland’s Best and Hallmark Channel online.

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