Lewis Hamilton’s Almave Launches Non-Alcoholic Margarita and Paloma at Target

NEW YORK – Almave, the non-alcoholic blue agave spirit co-founded by seven-time Formula One champion Lewis Hamilton and Mexico-based Casa Lumbre, is expanding its portfolio with the launch of ready-to-drink canned cocktails available exclusively at Target beginning Nov. 10.

The new offerings, Almave Classic Margarita and Almave Paloma, are designed to deliver the flavor and character of traditional Mexican cocktails without alcohol, making premium non-alcoholic options more accessible for everyday consumers.

The launch represents a significant milestone for Almave, which previously focused on its bottled non-alcoholic agave expressions, including Blanco, Ámbar and Humo. The ready-to-drink format aims to meet growing consumer demand for sophisticated alcohol-free beverages that fit seamlessly into social occasions, celebrations and holiday gatherings.

“We started Almave to give people more choice in what they drink, whatever the moment,” Hamilton said. “It's about being able to enjoy a great, authentic drink when you decide not to have alcohol, without feeling like you're compromising on the experience.”

Made from real blue agave sourced from the highlands of Jalisco, Mexico, the beverages are developed under the guidance of Dr. Iván Saldaña, Casa Lumbre’s master distiller and co-founder of Almave. The company says its production process is inspired by traditional tequila-making techniques while creating a completely alcohol-free experience.

The new product lineup includes:

• Almave Classic Margarita – A non-alcoholic take on the classic margarita featuring blue agave notes balanced with bright citrus flavors.
• Almave Paloma – A grapefruit-forward cocktail that combines citrus freshness with authentic agave character.

“Creating Almave was about honoring the extraordinary character of blue agave while challenging what was possible in the non-alc space,” said Saldaña. “The Margarita and Paloma are iconic expressions of Mexican cocktail culture, and it was important to us that these new offerings capture the flavor, complexity and authenticity that make those drinks so special.”

The canned cocktails are available in four-packs for $12.99 and a six-pack variety pack for $17.99, which includes three cans of each flavor.

As the non-alcoholic beverage category continues to grow, Almave is positioning itself as a premium option for consumers seeking alcohol-free alternatives without sacrificing flavor, craftsmanship or the social experience associated with cocktail culture.

Founded by Hamilton in partnership with Casa Lumbre, Almave is produced in Jalisco, Mexico, and focuses on creating premium non-alcoholic spirits and cocktails using real blue agave and innovative distillation techniques.

Source: Casa Lumbre / Almave

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