3-25-2025 9:47am

The SHEIN X SNOW XUE GAO Collection Honors Style and Self-Expression

Donnella Tilery Editor

LOS ANGELES, March 25, 2025 - Fashion meets empowerment in the latest collaboration between SHEIN X, the program under global fashion online retailer SHEIN, and Asian American fashion designer Snow Xue Gao. Launched in honor of Women's History Month, the SHEIN X SNOW XUE GAO Collection fuses modern femininity with a blend of Eastern and Western influences, inspiring individuals to embrace their personal style with confidence.

This collection is a love letter to strength, independence, and the multifaceted nature of women. Featuring delicate florals and striking asymmetrical cuts, each piece is designed to make a statement, perfectly balancing power and grace.

"Partnering with SHEIN X has given me the opportunity to share my designs with a wider audience, encouraging self-expression through fashion," said Snow Xue Gao. "This collection is all about celebrating the balance of boldness and elegance, just as modern women embody both power and poise."

Designed for springtime city strolls, summer getaways, garden parties, and beyond, the collection offers 50 stunning styles, including effortlessly chic dresses, skirts, and tops. Every piece reflects Snow's signature aesthetic with a focus on versatility, wearability, and everyday luxury at an affordable cost.

SHEIN X is the program under global fashion online retailer SHEIN that collaborates with a diverse range of designers to develop and launch unique collections. By partnering with them, SHEIN X is able to deliver high-quality designer fashion at an affordable cost.

With prices ranging from $9 to $46, the SHEIN X SNOW XUE GAO Collection strives to make fashion both aspirational and accessible.

The collection is available now, exclusively at SHEIN. Fans can shop the looks at https://us.shein.com/campaigns/sheinxformal_1 and share their favorite pieces on social media using #SHEINXSnowXueGao.

About SHEIN X:

SHEIN X is a program under SHEIN - the global fashion and lifestyle online retailer - that collaborates with designers and creators to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles. To learn about SHEIN X, visit https://us.shein.com/campaigns/sheinxcollabs.

About SHEIN:

SHEIN is a global fashion and lifestyle online retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

About Snow Xue Gao:

SNOW XUE GAO is a luxury womenswear brand based in New York. Designer Snow Xue Gao launched her eponymous label in 2017 after she received her Master's degree in Fashion Design and Society at Parsons the New School of Design, New York. Influenced by her experience in the design department at Jason Wu and producing her collection under the tutelage of Martin Greenfield, Snow's asymmetric draping and tailored line break away from conventional definitions of feminine and masculine. Soon after her graduation, with the commercial development of the same collection, she started selling globally and was invited to show on-schedule at New York Fashion Week. In 2018 Snow was nominated for the LVMH Prize and the Forbes Asia 30 Under 30 list. She was triumphant in winning the Swarovski & Vogue Talents New Generation Award, the VFILES Runway Award, and Camera Buyer Italia Award.

SOURCE SHEIN