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Scent for Less: The Rise of Dupe Perfumes and the Consumers that Covet Them
By now, you've probably seen them on TikTok or caught a whiff in a local beauty aisle—dupe perfumes that smell suspiciously like luxury fragrances, minus the triple-digit price tags. Leading the charge in dupe perfume mastery are brands like Lattafa, a Dubai-based fragrance house that’s making designer-style scents accessible for everyone.
What used to be the secret of fragrance hobbyists and budget beauty blogs has now gone mainstream. Dupe perfumes—short for “duplicates”—mimic the scent profiles of high-end fragrances like Maison Francis Kurkdjian’s Baccarat Rouge 540 or YSL’s Libre, but at a fraction of the cost. While a bottle of the Creed scents can cost upwards of $500, Lattafa’s Ana Abiyedh Rouge (a cult favorite BR540 dupe) sells for as little as $25 online.
ALT Executive is compared to the Creed Aventus It’s not just about the price—it’s the quality that’s surprising shoppers. These perfumes often boast an impressive longevity paired with beautiful bottle designs, further blurring the line between luxury and affordable.
Dupe brands don’t spend millions on celebrity campaigns, department store counters, or fancy packaging. They focus on high-volume sales and lean into social media buzz. They hope their dedication into a very close scent formula entices beauty consumers. YouTube followers rush to T.J. Maxx, Marshall's and Burlington retailers to find the overstock each season.
TikTok and YouTube creators are demystifying perfumery, comparing notes, layering scents, and making luxury more inclusive. Middle Eastern fragrance brands like Lattafa and Ard Al Zaafaran are introducing global audiences to oud, musk, amber, and other rich ingredients—once considered niche, now wildly popular.
Qahwa is considered a highly coved Lattafa perfume.Today’s fragrance lover is savvy and their mindset has changed.
They know a $300 bottle isn't the only path to smelling great. Consumers are willing to try a $20 bottle first, fall in love, and maybe even skip the original altogether. For many, dupe perfumes aren’t just a placeholder—they’re the real and close enough to luxury brand.
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