Serena Williams Partners with Janie and Jack for Her First-Ever Children's Collection

SAN FRANCISCO, March 12, 2025  - Today, children's fashion brand Janie and Jack proudly unveils its Spring 2025 limited-edition collection in collaboration with professional athlete, entrepreneur, and mom, Serena Williams. Inspired by Serena's love of family and special bond with her daughters, Olympia (7) and Adira (18 months), the collection is filled with joy, love, and self-expression. Serena Williams x Janie and Jack marks Serena's first-ever children's clothing line and is a reflection of her iconic personal style and belief in fostering individuality and creating memories through fashion.

The collection – starring Serena and her daughters – captures joyful family moments in vibrant hues, like Serena's favorite color pink, vacation-inspired prints, silhouettes reminiscent of Serena's childhood and much more.

"As a longtime fan of Janie and Jack, I'm thrilled to bring this collection to life alongside my girls," said Serena Williams. "Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can't wait for families everywhere to experience it."

"Serena has been our dream partner since the moment she became a mother. We were so excited when we first saw her dress Olympia in Janie and Jack at Wimbledon," said Parnell Eagle, President and Chief Commercial Officer, Janie and Jack. "Her vision and creativity brought a fresh perspective to every design, resulting in a collection that exudes her iconic style and celebrates family bonds. It's been a privilege to work alongside Serena, and we're excited to offer families timeless pieces that inspire connection and special moments together."

Designed for children up to 12, Serena Williams x Janie and Jack offers resort-ready apparel, swimwear, and accessories in bold, vibrant colors with sunset-inspired ombré designs—perfect for family adventures. The collection features two exclusive mommy-and-me styles, celebrating the special bond between mother and child, along with a reimagined version of Serena's iconic childhood tennis outfit. Each item reflects Serena's personal style, fresh textures, and fabrics inspired by sunny getaways.

The Serena Williams x Janie and Jack collection is priced from $18.50 - $175 and will be available starting March 12, 2025, at www.JanieandJack.com and in Janie and Jack stores nationwide.

ABOUT JANIE AND JACK

Janie and Jack is a design house for kids — because individual style starts early. Each season's collections feature charming twists on classic fashion. Janie and Jack is known for family moments, thoughtful details, and memorable gifts. Janie and Jack, owned by Go Global Retail, recently acquired HATCH Collection, a leader in premium maternity fashion, expanding its reach to early parenthood. The brand has also debuted its new marketplace platform, offering curated products in home décor, toys, health, and baby gear, becoming a one-stop destination for families. Visit Janie and Jack stores nationwide for kids' clothing from newborn to size 8 and www.janieandjack.com for up to size 16.

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